Why food looks better in ads.
Common sense, really, but it was nice of them to show everyone. Any time you do a photo shoot for anything, you’re going to take the time to stage it to look as good as possible.
"If Ronald McDonald gets kids to go in and eat McDonalds’ crap, then he is a drug dealer."
My marketing professor, summarizing a rather outrageous claim that this mascot is analogous to a drug dealer.
Part of the reasoning behind this is that they promote the food as a pleasure-inducing, rather than being nutritious (and I use the term loosely).
Cheerios also came under fire for a similar reason, with the FDA asserting that Cheerios was marketed in a way that promoted the health benefit of lowering cholesterol. Apparently, the perceived “intended use” of the product makes all the difference.
It was stupidly funny in class, but then I came home and searched for where the McDrug Dealer claim came from. Some of the reasons given are just ridiculous, but others make a little more sense.
Judge for yourself—is it really so outrageous?