Timeless

Why food looks better in ads.

Common sense, really, but it was nice of them to show everyone. Any time you do a photo shoot for anything, you’re going to take the time to stage it to look as good as possible.

My marketing professor, summarizing a rather outrageous claim that this mascot is analogous to a drug dealer.

Part of the reasoning behind this is that they promote the food as a pleasure-inducing, rather than being nutritious (and I use the term loosely).

Cheerios also came under fire for a similar reason, with the FDA asserting that Cheerios was marketed in a way that promoted the health benefit of lowering cholesterol. Apparently, the perceived “intended use” of the product makes all the difference.

It was stupidly funny in class, but then I came home and searched for where the McDrug Dealer claim came from. Some of the reasons given are just ridiculous, but others make a little more sense.

Judge for yourself—is it really so outrageous?

Dinner today. Craving seconds at the moment.